Maderplay Solidarity

Thanks to the collaboration of 98 public and private companies, among which is Maderplay, who participated as retail location, services or donations to the Campaign “A Toy, An Illusion”. This year it has reached a collection of 3,320.528 euros, the largest in the history of the campaign, which will send 520,000 toys to disadvantaged areas of Asia, Africa and Latin America.


In these 11 years, “A Toy, An Illusion”, chaired by SAR Infanta Elena, has distributed over 4,500,000 toys and has given over 1,600 toy libraries. This result would not have been possible without the support of all employees and that of the 40 NGO’s that helped the distribution of toys .

Now we are working on the twelfth edition, which will run from November 7, 2011 to January 8, 2012, to try to reach more children and to consolidate the actions initiated by the Foundation Grow Playing 11 years ago.

On behalf of Maderplay, we also want to thank all those who gladly received our present this Christmas past, because with the donations wanted to send “radiant smiles and open arms.”

Source : RNE, March 31, 2011